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Violation Tracker Individual Record

Company: The Bountiful Company
Penalty: $600,000
Year: 2023
Date: February 16, 2023
Offense Group: consumer-protection-related offenses
Primary Offense: consumer protection violation
Violation Description: The Federal Trade Commission took action today against a marketer of vitamins and other supplements called The Bountiful Company for abusing a feature of Amazon.com to deceive consumers into thinking that its newly introduced supplements had more product ratings and reviews, higher average ratings, and #1 Best Seller and Amazon's Choice badges. The Bountiful Company is paying back $600,000 for manipulating product pages and deceiving consumers.
Level of Government: federal
Action Type: agency action
Agency: Federal Trade Commission
Civil or Criminal Case: civil
Source of Data: (click here)
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Current parent company note: Parent-subsidiary relationship is current as of the most recent revision listed in the Update Log.