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Violation Tracker Individual Record

Company: Vertrue, Inc., Adaptive Marketing LLC, Idaptive Marketing, LLC
Penalty: $32,600,000
Year: 2014
Date: July 8, 2014
Offense Group: consumer-protection-related offenses
Primary Offense: consumer protection violation
Violation Description: Vertrue Inc. and its affiliated companies were found guilty in 2011 of violating the Iowa Consumer Fraud Act and Buying Club Memberships Law by enrolling consumers into monthly memberships without clear disclosure; in 2013 the Iowa Supreme Court reviewed the case on appeal and increased the penalty to $40 million. Although the company was in bankruptcy by this point the state collected a previously posted $32.6 million bond.
Level of Government: state
Action Type: agency action
Agency: Iowa Attorney General
Civil or Criminal Case: civil
Facility State: Iowa
Source of Data: (click here)
Source Notes: If an online information source is not working, check the Violation Tracker Data Sources page for an updated link.
Current parent company note: Parent-subsidiary relationship is current as of the most recent revision listed in the Update Log.